The tourism industry in Saudi Arabia has been significantly enhanced by the approval of 24 new regulations allowing the Saudi Tourism Authority to establish marketing offices both within the country and worldwide.
These regulations aim to increase the number of national visitors and showcase Saudi Arabia as a leading global destination per Vision 2030.
They also involve initiatives to advertise Umrah packages and collaborate with local and international businesses to promote the Kingdom as a worldwide tourist spot.
A Paradigm Shift in Saudi Arabia's Tourism Sector
Saudi Arabia's tourism sector is set for a paradigm shift as the Saudi Tourism Authority (STA) is now poised to establish marketing offices within and internationally. The move is an integral part of the 24 newly approved regulations to boost the sector and align it with the ambitious Vision 2030.
"The approval of the regulations signifies the government's unwavering support for the tourism sector's objectives, which are intricately aligned with Vision 2030." - Ahmed Al-Khateeb, Minister of Tourism and Chairman of the STA.
The regulations are expected to provide a fresh impetus to the industry. The primary focus is on global promotion, fostering international and regional collaborations, and setting strategic tourist targets.
The Role of Marketing Tourism Offices
The Marketing Tourism Offices are expected to play a pivotal role in enhancing Saudi Arabia's position as a leading global tourist destination.
These offices' primary responsibility includes the promotion of the Kingdom's rich cultural heritage, diverse tourist attractions, and various activities at local, regional, and international levels.
The strategic placement of these offices, both within Saudi Arabia and internationally, aims to increase visitor arrivals. It is essential to the STA's broader mandate to undertake a more dynamic role in promoting Saudi Arabia as a premier tourist destination.
Collaborative Approach for Growth
A pivotal aspect of the new regulations is the emphasis on collaboration with government bodies related to tourism. This collaboration aims to create promotional offices in key markets, thereby driving the sector's overall growth.
The regulations also outline the importance of setting visitation targets and allocating funds to bolster the private sector's involvement.
This strategic move is expected to foster a spirit of entrepreneurship and innovation within the tourism sector, contributing to the growth and diversification of the Kingdom's economy.
Empowering the Saudi Tourism Authority
The newly approved regulations empower the STA to undertake comprehensive plans and policies for domestically and internationally tourism marketing.
This includes enhancing tourist destinations in collaboration with the Ministry of Tourism and supporting and marketing various activities and events organized by government entities and the private sector.
Under the new regulations, the STA is poised to establish and regularly update a database of all tourist sites, destinations, resorts, and services. This effort will be undertaken in collaboration with relevant authorities to ensure a rich and accessible repository of Saudi Arabia's tourist offerings.
Promoting Umrah Packages
As part of the new regulations, the STA is tasked with promoting Umrah packages and overseeing platforms developed for this purpose in coordination with pertinent agencies.
The authority will also evaluate visitor experiences, develop necessary standards and tools, and address tourist priorities and challenges, sharing these insights with the Ministry of Tourism.
Modernization of Saudi Tourist Sites
The STA is also entrusted with proposing designs, policies, and procedures for developing and modernizing tourist sites. This effort includes working alongside esteemed local and international companies to leverage their expertise in tourism marketing within the Kingdom.
"The regulations encompass the conduct of marketing campaigns, both domestically and internationally, to highlight the Kingdom's tourist sites and products…" – STA
Revitalizing Saudi Arabia's Tourism Sector
These regulations signify a comprehensive approach to revitalizing Saudi Arabia's tourism sector, with the STA at the helm of efforts to enrich the travel experience and align marketing strategies with the national tourism strategy.
Establishing Marketing Tourism Offices is a strategic move and a testament to the Saudi government's commitment to transforming the nation's tourism sector. As Saudi Arabia embarks on this exciting journey, the world watches eagerly, waiting to rediscover the Kingdom in a new light.
With these strategic offices, the dream encapsulated in Vision 2030 of a thriving and vibrant Saudi tourism sector appears to be well on its way to becoming a reality.
Popular Destinations in Saudi Arabia
Jeddah
Jeddah, known as the gate to the Holy City of Mecca, is a city that showcases a unique blend of modernity and tradition. This city offers a mix of contemporary skyscrapers and historic neighborhoods.
From Old Jeddah's impressive Al Balad area to the upscale Jeddah Yacht Club and Marina, tourists can immerse themselves in the best of both worlds.
One of its most notable features is its proximity to the Red Sea. The picturesque Jeddah Waterfront is a popular spot for picnics and offers breathtaking views of the Red Sea.
Below are the top 10 tourist attractions in Jeddah that every traveler should include in their plans.
1. King Fahd Fountain
King Fahd Fountain, also known as the Jeddah Fountain, is the tallest of its kind in the world, with a jet of water that reaches an impressive 312 meters. This magnificent sight can be enjoyed daily from early evening until midnight against the backdrop of the night sky.
2. The Jeddah Corniche
The Jeddah Corniche is a 30km coastal resort area with various hotels and restaurants. It is the perfect spot for a leisurely stroll or a picnic with loved ones and offers a breathtaking view of the sunset.
3. Al-Balad
Al-Balad, known for its traditional coral houses and ancient souks, is a UNESCO World Heritage site that provides a glimpse into the rich history and culture of the city.
4. Jeddah's Floating Mosque
Jeddah’s Floating Mosque with its unique design that gives the illusion of floating on the Red Sea, is a must-see for tourists and locals alike.
5. Jeddah Waterfront
Jeddah Waterfront is located on the Jeddah Corniche, the waterfront is one of the most popular tourist destinations in the city. The sea has always been a primary attraction in Jeddah, which is why Jeddah Waterfront was built by the red sea as a place where families can relax and have fun.
6. Baab Makkah
Baab Makkah, also known as Makkah Gate, is an open-air market truly comes to life after sunset. You can catch a glimpse of the true essence of Jeddah city by strolling around these souks.
A leisurely walk around the souks will give visitors a glimpse into the essence of Jeddah. The architectural marvel of Baab Makkah is a popular tourist spot in its own right.
7. Nasseef House
Nasseef House is a historical structure in Al-Balad, Jeddah, which was once the residence of one of Jeddah's most powerful trading families.
8. Matbouli House Museum
The Matbouli House Museum is located in the Al-Qossani Alley in Al-Balad District, was originally a residence for a traditional merchant and has now been transformed into a museum. With a history dating back almost 400 years, this building showcases the urban architectural style of its time.
9. Jeddah Fakieh Aquarium
Jeddah Fakieh Aquarium, the only aquarium in Saudi Arabia, is home to various marine life, including sharks and coral reefs.
10. King Abdulaziz International Airport
King Abdulaziz International Airport, the largest airport in the Kingdom of Saudi Arabia, is the gateway to Jeddah. With its mix of historic districts and modern shopping malls, Jeddah offers a wealth of attractions for all types of travelers.
The city of Jeddah offers a wealth of attractions for the discerning traveler. There is something for everyone, from its historic districts to the new Jeddah Yacht Club and hundreds of great Jeddah Restaurants.
The Jeddah Corniche Circuit is also home to the Saudi Arabian Formula 1 Grand Prix.
Upcoming Destinations in Jeddah
Jeddah Central Destination
The Jeddah Central Development Company has made significant progress towards turning Jeddah into a top tourist destination with the development of the new Jeddah Central Destination. Contracts worth $3.2 billion have been awarded for the first construction phase.
This impressive project covers a vast area of 5.7 million square kilometers and will feature a state-of-the-art stadium, an oceanarium, luxurious beach resorts, 2,700 hotel rooms, retail centers, dining options, and 17,000 residential units.
MARAFY Waterfront Project
ROSHN, a real estate developer under the ownership of the Public Investment Fund (PIF), has recently begun the MARAFY Waterfront project in Jeddah by laying the foundation stone.
This highly anticipated development will feature an 11km man-made canal, creating a direct pathway to the Red Sea.
The waterfront districts of MARAFY will be seamlessly connected to each other and the wider Jeddah community through water taxis, ferries, and a designated metro station. Furthermore, there are proposals for a direct canal connection from MARAFY to Jeddah's King Abdul Aziz International Airport.
AlUla
AIUIa, located in northwest Saudi Arabia in the Madina province, is a city brimming with captivating landscapes, cultural treasures, and a vibrant history. In recent years, it has emerged as a popular tourist destination, attracting visitors from around the globe.
AlUla stands out as the first UNESCO World Heritage Site in the nation. The archeological site, Mada'in Saleh or Hegra, offers a captivating location with historical significance tracing back to the Nabatean kingdom.
From vibrant cities to tranquil coastal towns and majestic mountains to ancient ruins, AIUla presents a varied range of travel experiences.
The Old Town of Al Ula encourages visitors to take a step back in time with its traditional mud houses, providing a visual representation of how ancient civilizations lived in the desert.
One of the main highlights in Hegra is the Tomb of Lihyan, also known as Qasr al-Farid (Lonely Mountain), standing tall at an impressive height of 72 feet.
In 2019, a team of Italian architects designed and completed the renowned Maraya, meaning "mirror" or "reflection." This captivating cube structure made it into the Guinness Book of World Records in 2020 as the largest building covered in mirrors.
The Arch (Rainbow) Rock, resembling a rainbow caught between two clouds, holds significant importance as a natural formation in AlUla. This distinct bridge-like shape is a rare sight and a popular destination for tourists.
Another natural wonder is Jabal AlFil (Elephant Rock), which took millions of years of erosion to form its unique body and trunk shape resembling an elephant. This site is a popular tourist spot and serves as a camping location.
Other noteworthy attractions in AlUla include Ikmah Heritage Mountain, Jabal Ithlib, and the Sparhawk Arch.
The Red Sea
The Red Sea, renowned for its magnificent scenery and rich cultural heritage, is undergoing a significant transformation. Red Sea Global is spearheading various innovative mega-projects to convert the Red Sea into a luxurious and sustainable tourist destination.
One of these projects is the Saudi Red Sea Project, which is located in the northwest region of Saudi Arabia's Tabuk Province and is part of the Giga Projects launched by HRH Crown Prince Mohammad bin Salman in 2017 with a substantial budget.
Spanning 200 km along the stunning coastline of the Saudi Red Sea, the Red Sea offers 90 untouched islands. The project's goal is to offer 3,000 high-end hotel rooms across 16 hotels by 2024, with plans to expand to 8,000 hotel rooms in 50 hotels and 1,000 residences by 2030.
Red Sea Global is currently developing three exceptionally lavish tourist destinations along the breathtaking coast of Saudi Arabia's Red Sea:
- THE RED SEA
- AMAALA
- THUWAL
These endeavors in the Red Sea region are aimed at elevating the country's upscale tourism industry and upholding the highest standards of sustainability.
First Red Sea Hotels Now Open in Saudi Arabia
Six Senses Southern Dunes
Six Senses Southern Dunes, located in The Red Sea, is the first hotel to open within the Red Sea Giga Project. The resort features 36 guest rooms and 40 pool villas, all situated amidst the breathtaking backdrop of the Majestic Arabian Desert and Hijaz Mountains.
This establishment seamlessly combines cutting-edge tourism, environmental awareness, and cultural conservation. Guests can also partake in various activities and immersive experiences that showcase the vibrant heritage and customs of Saudi Arabia, such as hands-on artisan workshops.
St. Regis Red Sea Resort
The St. Regis Red Sea Resort has recently opened its doors to the public, making it the inaugural privately owned island resort on the picturesque coastline of Saudi Arabia's Red Sea.
Positioned on the untouched Ummahat Island, the St. Regis Red Sea Resort can be accessed via a chartered boat or seaplane from the newly constructed Red Sea International Airport.
Featuring 90 luxurious villas placed above the water or on the shore, each featuring a personal pool, visitors can indulge in an array of deluxe amenities, including a signature spa and five unique dining options.
Upcoming Tourism Projects in NEOM
Sindalah Island
The first physical form of NEOM, Sindalah, has the goal of transforming the concept of high-end tourism.
Placed in the enchanting Red Sea, this extraordinary island getaway flawlessly combines cutting-edge technology, environmentally-friendly architecture, and stunning natural landscapes.
With a range of luxurious amenities such as secluded beaches, yacht clubs, and a health center, Sindalah offers a unique and elegant experience. The island will also feature 51 upscale shops, luxurious hotels, and a large marina, ensuring visitors can indulge in ultimate luxury throughout the year.
Norlana
NEOM has recently unveiled Norlana, a luxurious waterfront community situated on the stunning Gulf of Aqaba. This exclusive destination offers a variety of extravagant accommodations, including a high-end hotel, exquisite mansions, beachfront villas, and residences.
Norlana features a superyacht marina and an impressive 18-hole golf course. With a focus on promoting sports, well-being, and environmental preservation, Norlana promises an unforgettable escape that aligns with NEOM's commitment to sustainable and lavish living.
The introduction of Norlana comes after the recent reveal of other sustainable tourism spots in the Gulf of Aqaba, such as Leyja, Epicon, Siranna, Utamo, Aquellum, Zardun, Xaynor, and Elanan, all of which were developed by NEOM.
Continue Reading: Saudi Arabia Ranks 1st in United Nations International Tourism Tourist Arrivals in 2023
