Rotana Hotel Group has unveiled plans to double its presence in Saudi Arabia by opening 8 new hotels in the kingdom within the next four years.
With this expansion plan, announced at the recent Saudi Tourism Forum in Riyadh, Rotana plans to grow its properties to 16 with 4,400 keys (rooms).
These new hotels will be in Riyadh, Madinah, Khobar, and Al Baha. Rotana currently runs 74 hotels in the Middle East, Africa, Europe, and Turkey, catering to approximately 6 million guests annually.
Rotana's Expansion Plan
During the second edition of the Saudi Tourism Forum (STF), Rotana's Chief Operating Officer, Eddy Tannous, unveiled the company's ambitious plans for Saudi Arabia.
Tannous expressed enthusiasm about the initiatives: "With these ambitious developments and plans at hand, Rotana's continuous engagement showcases our commitment to shaping the future of tourism in Saudi Arabia."
Rotana's significant expansion plan includes launching eight new properties across the kingdom, bringing the total key count to 4,400 across 16 properties. These eight new properties include:
Four Edge by Rotana Properties in Riyadh
Rayhaan by Rotana in Riyadh
Dar Rayhaan by Rotana in Al Khobar
Al Manakha Rotana in Madinah
Edge by Rotana in Al Baha
The Expansive Saudi Market
Saudi Arabia presents one of the fastest-growing markets in the region, and Rotana is on track to meet its ambitious goal of doubling the number of rooms it currently runs in the Kingdom over the upcoming year.
Rotana, an esteemed name in the hospitality industry, operates an impressive portfolio of over 74 hotels in the Middle East, Africa, Eastern Europe, and Türkiye. Serving more than six million guests annually, Rotana's extensive portfolio spans 19,237 keys and six illustrious brands.
Rotana’s Commitment to Vision 2030
Rotana has committed to participate in the forum since its inception to align with the tourism initiatives set in the kingdom’s vision for 2030. The company actively contributes to shaping the Saudi tourism sector, aligning with Saudi Arabia's Vision 2030 tourism initiatives.
Rotana's Global Expansion and Pipeline
Beyond its expansive plans for Saudi Arabia, Rotana is also looking at strategic growth opportunities across the globe. The company has a solid regional pipeline for 2024, including several properties across the wider GCC region.
Rotana's Future Plans
Rotana plans to reach 28,000 keys across 120 operating hotels globally by 2030. This includes
Onyx Arjaan by Rotana in Manama, Bahrain,
Bomonti Arjaan by Rotana in Istanbul, Türkiye
Riviera Rayhaan by Rotana in Doha, Qatar
Luxor Rotana Resort in Luxor, Egypt
The company is also expected to debut in the Algerian market with the launch of Azure Rotana Resort and Spa in the port city of Oran. Bloom Arjaan by Rotana on Abu Dhabi’s Saadiyat Island is also scheduled to open this year.
A Bright Future for Rotana
Rotana's ambitious expansion plans in Saudi Arabia reflect the company's commitment to contributing to the kingdom's flourishing tourism industry. With its strategic growth plan and dedication to shaping the future of tourism in Saudi Arabia, Rotana is set to redefine the hospitality landscape in the kingdom.
More Hotels Developments in Saudi Arabia
IHG Hotels & Resorts
The hospitality sector in Saudi Arabia has seen significant development with the introduction of IHG Hotels & Resorts' premium brand, voco, in the city of Makkah. Voco Makkah, the largest hotel of its kind in the world, offers 4,321 rooms and caters to religious travelers during the Hajj and Umrah seasons.
This new venture adds to IHG's long-standing presence in the Kingdom, which dates back to 1975. With 40 hotels currently in operation and 32 more in the works, this latest expansion strengthens IHG's considerable portfolio.
Hilton's primary focus for expansion in the Middle East and North Africa is Saudi Arabia, where they aim to launch more than 50 hotels. This includes the Conrad Hotel in Laymen Valley Riyadh and Canopy by Hilton Port Jeddah, among others.
In collaboration with Mashareq Investment, the hotel will have 170 rooms, ample guest accommodations, an indoor pool, a gym, a small spa, and several dining options.
The Ministry of Investment in Saudi Arabia has entered a deal worth $5 billion with Regal Hotels, a company based in Hong Kong. The agreement entails the acquisition, development, and sustainable management of hotels and serviced apartments.
Through this partnership, Regal Hotels aims to expand its presence globally by establishing 100 new hotels, with 50 of them located in the Middle East, by 2035.
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